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Our Values


Phoenix Dreams International's core values are to be an environmentally and socially responsible company.

As an environmentally-conscious company, all our products are individually hand-made from high quality recycled materials. A lot of attention is also focused on minimizing the amount of wastage.

It is also our core value to be a socially responsible corporate citizen in the various communities where we operate in. In line with that, we employed local indigenous people in poor communities to help us weave our bags. We pay our weavers a decent and fair wage that would enable them to have a good standard of living. At the same time, we are helping to preserve their weaving traditions and cultural heritage.

We also employ senior citizens to work from home. They help us to sew the beautiful linings in each Kirei bags. As a result, our seamstresses have a sense of empowerment, of being in control of their lives in their old age. We normally ensure that these workers are given plenty of time to complete each projects and do not subject them to unnecessary pressure to deliver on short notice. We understand that these senior citizens would work at a slower pace. Therefore, we schedule the production of each order very carefully to make sure that the finished product reached you as fast as possible .


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